Redefining influencers and businesses experience using collaboration app
JUL 19 / APP
ABOUT THE PROJECT
In this project, we redesigned screens in "Snikpic Business App" a smartphone application which solves some of the major problems faced by businesses and influencers by integrating existing technologies and services to help influencers and businesses to save time, money and create a memorable experience.
A collaboration app is made for businesses looking for influencers and influencers looking for businesses to promote their brand and identity.
| "Alone we can do so little; together we can do so much." – Helen Keller
Timeline: 2 week
My Role: As a UX UI Designer, I conducted extensive research into local businesses and the influencer's community in the form of interviews, observations, market research. After we defined the main features using methodologies, I created wireframes, high-fidelity UI and the interactive prototype for usability testing.
How can we improve the Business profile and their offering experiences?
There are many reason people buying certain things for but influencers play a vital role in taking the brand to the right customers at the right time.
Experts say that "Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencers marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry."
Although we have all the features at our disposal, the business experience has not much advanced with the times. A lot of marketing influencers still face inconveniences in finding the authentic offers, deciding factors and lack of visible information.
IDENTIFYING THE PROBLEMS
The main goal of the research was to understand the goals, motivations and pain points of the user so that we could design a better solution for them.
There are no restraints for promoting a brand from influencers. Any influencers with thousands of their listening followers can market anytime.
We targeted users at the age group of 15 to 70 of both genders to understand the problem space and business app experience. This helped us to explore different problems and go deep down into a few major issues that they currently face.
We interviewed 10 influencers by the online and offline method to examine the day to day life of influencers, their competitive opportunities and identifying their needs and factors that influence valuable connections, building trustful network and type of rewards.
Selected questions are:
What are the major challenges faced by influencers?
Which are the most important touch-points they looking for?
In which context would you use the products?
Who are our main competitors?
What and why they wanted rewards?
We have analysed the dashboard, profile screen, interactions between the screens of various products and found their relation to each other as mentioned below.
17% of companies spend over half their marketing budget on influencers.
Instagram ranks #1 for the most important and impactful channel
49% of the influencers use discount/reward coupons for marketing
47% of the influencers look for best offers at the right time /moment
UNDERSTANDING THE USER
Based on the research data we created two different personas that represent the problems faced by our respondents.